GREENFRANCE, from Monday 12 to Thursday 15 October 2026
7th edition of GREENFRANCE, the only professional trade event dedicated to Nature & Adventure tourism in France!
Every two years, GREENFRANCE brings together in Auvergne-Rhône-Alpes, over four days, regional Nature & Adventure tourism professionals alongside French and international tour operators.
Objectives: to attract and encourage national and international buyers to include the Auvergne-Rhône-Alpes region in their programs, by showcasing the breadth and quality of its outdoor offering.
This event gathers in one place around twenty exhibitors, regional providers of nature-based tourism experience and around twenty specialist tour operators.
Outdoor activity providers, accommodation operators, destination marketing organization (DMO), incoming agencies… can highlight their offers and experiences, at the heart of exceptional destinations, aligned with the growing demand for slow tourism, heritage discovery, local products and authentic experiences, for which Auvergne-Rhône-Alpes is so rich in.
In addition to the business meetings day, GREENFRANCE gives French and international buyers the opportunity to discover and experience cycling and hiking activities across the region, through fam trips offered by partner destinations ahead of the workshop.
Showcasing the full diversity of the region’s outdoor offering to international professionals is the ambition of GREENFRANCE, organized by Auvergne-Rhône-Alpes Tourisme, an event with a unique format that has, over the years, established itself as a must-attend for outdoor tourism professionals .
Key figures from the 2024 edition:
- 1 day of professional meetings
- 22 exhibiting companies from the Auvergne-Rhône-Alpes region
- 21 international buyers
- 10 countries represented
- 460 business meetings
- 3 educational fam trips departing from Annecy, with cycling discoveries led by tour operators through the Bauges Regional Nature Park, Provençal Drôme, and Ardèche
The program:
The next edition of GREENFRANCE will take place from Monday 12 to Thursday 15 October.
Three days of fam trips will be held across the Auvergne-Rhône-Alpes region, from Monday 12 to Wednesday 14 October.
The Workshop will take place on Thursday 15 October | A full day of business meetings to exchanges between French and international tour operators specializing in outdoor tourism with the aim of developing new business opportunities.
Registrations are now open for both buyers and exhibitors!
Invited guests: You are a buyer and/or distributor of outdoor offers in France and Europe: we invite you to come and discover the regional offering, develop your business and find ways to surprise your clients.
If you are interested, please get in touch with Corinne RENARD to discuss the terms and conditions.
Exhibitors: All service providers from the Auvergne-Rhône-Alpes region are eligible to register, provided they offer a commercial product (hotels, holiday villages, campsites, accommodation groups, incoming agencies, activity providers, reservation centres, etc.) that meets international demand and have materials available in foreign languages.
FRENCH EXHIBITORS
CHAMINA VOYAGES
https://www.chamina-voyages.com/
Chamina Voyages is a French travel agency based in the heart of the Auvergne volcanoes, specializing in hiking, trekking, and cycling tours through the most beautiful landscapes of France and Europe. For over 40 years, we have been:
- Designing and operating high-quality active holidays for international travellers.
- Offering both guided holidays led by qualified mountain guides and fully organised self-guided trips, including accommodation, luggage transfers, route documentation and local assistance.
- Developing expertise on some of Europe’s most iconic routes and destinations, including the Camino de Santiago, Stevenson Trail, GR34 Coastal Path, Tuscnay, Cinque Terre and the Dolomites.
- Committed to responsible tourism as a Travelife Certified tour operator.
Our promise: authentic destinations, reliable operations, local expertise and memorable outdoor experiences.
SAFRAN TOURS
https://www.safrantours.com/en
Safrantours has long been a pioneer in creating cycling and walking tours in France. We aim to develop innovative holidays including must-see destinations and also off the beaten track, with itineraries carefully selected by our very own team of investigators! For more than 30 years, we have been exploring the roads of Auvergne-Rhone Alpes and France, to create original, environmentally-friendly holidays. Our home team is a group of 8 nature lovers,walking enthusiasts and cycling fans who master six languages: French, English, German, Dutch, Spanish and Italian. Whether on the ViaRhona, La Dolce Via in Ardèche, in the Drôme on the Vercors or in Provence, any holiday taken with us is all-inclusive. We take care of reservations, luggage transport, bike hire, 24/7 assistance, and yet more!
ACTIVE TOURS – Travel agency specializing in cycling tours
Active Tours is a boutique Destination Management Company (DMC) based in Burgundy, France, specializing in premium cycling holidays, wine tourism and tailor-made active experiences across France. We work with international tour operators and travel agencies to design and deliver high-quality FIT and group programs, combining cycling, gastronomy, culture and authentic local experiences.
In Burgundy, we also operate a wide range of guided half-day and full-day bike experiences from Beaune, Dijon, Nuits-Saint-Georges and Chalon-sur-Saône, supported by our own logistics bases and a fleet of more than 700 bicycles.
Through our dedicated luggage transfer service, Le Porte Bagages, we also provide reliable baggage and bike logistics for self-guided cycling holidays, helping tour operators create seamless point-to-point itineraries throughout Burgundy.
DOLCEVIA – Travel agency specializing in cycling tours
https://www.dolcevia.eu/en/bike-travel-agency
DolceVia is a French travel agency and premium bike rental operator entirely dedicated to cycling tourism. From its local hubs in Paris, Annecy and Saint-Malo, the company designs and operates cycling experiences throughout France for individual travellers, private groups and international tour operators.
DolceVia provides travel agencies with a complete range of services, including premium bike and e-bike rentals, delivery and collection, one-way rentals, luggage transfers, route planning, accommodation and activity bookings, English-speaking guides and on-trip assistance. The company can manage either individual services or complete guided and self-guided cycling holidays, tailored to each agency’s clientele, budget and level of difficulty.
Thanks to its local teams, extensive knowledge of French cycling routes and high-quality fleet, DolceVia offers travel partners a reliable operational solution for creating seamless cycling experiences combining nature, culture, gastronomy and local encounters.
SAVEL TERRE D’EVASION creates your dream seminar in north Isère
https://www.savel-evasion-seminaire.com/en/
More information coming soon
MERIBEL TOURISME ( Savoie)
Tourism promotion organisation
https://www.meribel.net
An authentic Savoyard village nestled in the heart of the 3 Vallées, Méribel offers the very best of mountain life. With its traditional wooden and stone chalets and breath-taking views, it provides an exceptional setting where there’s never a shortage of things to do.
Whether you’re looking for an active summer, a peaceful week or a family holiday, Méribel will make you feel welcome. Everything the mountains can offer for your summer holidays can be found in Méribel: discover its many mountain summer activities and the richness of its cultural and gastronomic heritage. Take to the heights with the ski lifts, discover breathtaking landscapes, fauna, and flora while enjoying hiking or mountain biking in all its forms, try your hand at golf and fishing in an idyllic setting, relax at the spa, and let yourself be tempted by excellent Savoyard gastronomy.
The Méribel Bike Park caters to all styles of riding with a full range of routes. Downhill mountain biking enthusiasts will find their happiness on specially designed trails with jumps and banked turns, while enduro fans can alternate between technical climbs and wild descents. Road cycling is as well available in Méribel, with it’s famous Col de la Loze which has already a legendary pass for cycling enthusiasts.
With its grandiose landscapes and varied trails, the resort offers a unique mountain experience. You will be captivated by the countless possibilities offered by over 200 km of marked trails.
Your best ally for freely enjoying all these experiences is Le Pass Explorateur! This all-in-one pass grants you access to the lifts and a host of activities, making your mountain adventure as seamless as it is memorable.
VIENNE CONDRIEU TOURISM OFFICE (Isère)
Tourism promotion organisation
https://en.vienne-condrieu.com/
A prime playground for outdoor enthusiasts. Between the Rhône and Pilat: a nature destination. On one side, the vineyard terraces overlooking the Rhône; on the other, the rolling hills of the PilatRegional Nature Park. The area is ideal for a wide range of activities: Hiking, Trail running, Road cycling, mountain biking, water sports on the Rhône
PAYS DE GEX TOURIST OFFICE & MONTS JURA RESORT (Ain)
Tourism promotion organisation
Pays de Gex Tourist Office and Monts Jura Resort
A truly exceptional destination, combining stunning surroundings and excellent international connections with premium professional amenities.
Nestled at the gateway to Geneva and Lake Léman, the Pays de Gex – Monts Jura region offers an exceptional natural backdrop for your events.
Surrounded by the pristine beauty of the Haut-Jura Regional Natural Park and sweeping Alpine panoramas, this destination strikes the perfect harmony between productive work and inspiring shared experiences.
Here, business blends seamlessly with relaxation: fostering collaboration, creativity, and team cohesion.
Completing this remarkable setting are two cultural gems: the Château de Voltaire and Fort l’Écluse.
Our Groups and Business Tourism team is committed to supporting you at every stage – offering personalised guidance, selecting the right accommodation, managing planning, arranging activities, and designing bespoke programmes for your group, whether for a single day or an extended stay.
Looking for an inspiring, energising and easily accessible venue? You’ve come to the right place.
LAKE ANNECY (Haute-Savoie )
Tourism promotion organisation
Annecy, the lake, the mountains… A multi-faceted region offering unforgettable experiences! Get a change of scenery and take advantage of the four seasons to discover new horizons… Our richly varied destination awaits you!What to do in Lake Annecy? Our destination can be experienced and discovered in all four seasons. Sports activities, culture, heritage, leisure activities, events: pick and choose from our holiday ideas to create your ideal programme. Make our destination your new horizon!
Base Canyon de la Besorgues (Ardèche)
Outdoor professional
https://en.canyon-besorgues.com/
The only base in the heart of the canyons for your holidays in the Ardèche, with family or friends
Just a few kilometres from Aubenas, in the marvellous Besorgues valley and close to some of the most beautiful canyoning routes in the Cévennes, our Canyon Base offers you an area entirely dedicated to canyoning.
Whether with family or friends, this outdoor activity is suitable for everyone.
You’ll be supervised by professionals, and your route will be mapped out by us. You’ll discover the thrills of canyoning in complete safety.
The design of the Base makes it ideal for families (from 5 years old) or groups of friends.
In July and August, you can also rely on our snack bar: a different type of salad served every lunchtime as well as grilled meats and chips etc.
An ideal place for a holiday. Canyoning, swimming and walks in the Ardèche are all at your feet!
For your stay, we also offer caving, via-ferrata, climbing… Your holidays in the Ardèche, with family or friends, will be full of discoveries.
See you soon in the cool, clear waters of the Besorgues!
VIARHONA
ViaRhôna follows the course of the Rhône over 815 km, from Lake Geneva to the Mediterranean. A major significant route since time immemorial, this itinerary is one of the emblematic cycling routes of the European network.
The extreme diversity of the landscapes along the river is one of its many attractions. Alpine panoramas, terraced vineyards, hilltop villages, lavender horizons and olive groves are the setting for many cycling trips. It is also a network of soft paths, protected walking and cycling paths and shared paths, facilitating slow and responsible tourism. Beyond the pleasures of the practice, ViaRhôna is an invitation to discover the identity of the soils, heritage, wines, and gastronomy.
The entire route has continuous signs and a slight difference in altitude except for the first 120 kilometres from Saint-Gingolph to Seyssel. Day trips or itineraries lasting several days, the ViaRhôna cycle route is accessible to all, including families.
SHANA HOTEL ET RESIDENCE
Accomodation in Chanaz – Savoie
Shana Hötel & Résidence, 3*** hotel, built in 2022, made of 35 rooms, is the perfect place to ally comfort, authenticity, warm welcome and practice of all outdoor, sport & leisure activities. Wood, rope, portholes, watercolors in the rooms, soft, soothing colors that recall the tones of the natural environment and reproduce its light. The owners have opted for short supply chains, giving priority to the men and women who bring life to the region. To reduce the impact of our activity on the environment, we have implemented simple, common-sense actions that are committed to the long term.
AUVERGNE-RHÔNE-ALPES TOURISME
Organisme de promotion
www.auvergnerhonealpes-tourisme.com
Auvergne-Rhône-Alpes is the top region in France when it comes to outdoor activities. The region’s exceptional natural beauty makes it a unique and original place to train, learn, recharge your batteries, get amazed and relax!
Flights over the Auvergne volcanoes, water activities in the great Alpine lakes, glacier hikes around Mont-Blanc, rafting in one of Europe’s last untamed rivers or underground adventures in the depths of the Vercors… With 20 000 km of horseback riding routes, nearly 500 canoeing and kayaking routes, more than 800 registered trails, adapted infrastructures and specialised professionals, the Auvergne-Rhône-Alpes region is a paradise for outdoor sports. A unique destination for experiencing new moments, discovering original activities and incredible spots in the heart of magnificent landscapes
From Monday 12 to Wednesday 14 October 2026
3 fam trips offered over three days to tour operators, including activity sessions (max. 5h/day), visits to tourist sites and accommodation, and meetings with local tourism partners and regional incoming agencies.
- Hiking through the wide-open spaces of the Auvergne volcanoes before following the GR®470 along the Allier, one of the last wild rivers in Europe & GR®65, the Way of St James via le Puy-en-Velay
- Sportive cycling through Alpine landscapes: Belle via, Annecy, “tour des Bauges” - Regional Nature Park
- Leisure cycling: discovery of the region's finest cycling routes : Via Fluvia, ViaRhôna and Dolce Via
Arrival at the workshop venue in the mid-afternoon. Welcome evening.
Thursday 15 October 2026 – Workshop at the gallo-roma museum of Saint-Romain-en-Gal
9:00 AM: Welcome coffee
9:30 AM – 5:00 PM: Full-day Workshop session — pre-scheduled 20-minute one-to-one appointments between tour-operators and exhibitors, with a lunch break
6:30 PM: After-work networking event in Vienne to continue exchanges
Friday 16 October: Departure of tour operators
Join GREENFRANCE 2026
3 days of fam trip across Auvergne-Rhône-Alpes and 1 day of business meetings
You are a tour operator specializing in nature and adventure tourism, with a range of stays focused on hiking, cycling or any other outdoor activity. You are looking to develop your offering in Auvergne-Rhône-Alpes and to meet the leading professionals in the outdoor tourism sector : accommodation providers, destinations, guides, incoming agencies, outdoor leisure providers…
We invite you to take part in the 7th edition of GREENFRANCE, the only professional trade event dedicated to outdoor tourism in France!
3 fam trips to explore the richness of the region:
- Hiking through the wide-open spaces of the Auvergne volcanoes before following the GR®470 along the Allier, one of the last wild rivers in Europe & GR®65, the Way of St James via le Puy-en-Velay
Sportive cycling through Alpine landscapes: Belle via, Annecy, “tour des Bauges” - Regional Nature Park
Leisure cycling: discovery of the region's finest cycling routes : Via Fluvia, ViaRhôna and Dolce Via
Auvergne-Rhône-Alpes is pleased to invite you from Monday 12 to Friday 15 October and to cover your return travel costs to the region. If you are interested, simply fill in the following form.
(c) www.TristanShu.com
Why program the Auvergne-Rhône-Alpes region?
An unrivalled diversity of landscapes in Europe
The region offers an exceptional combination: the Alps, the Auvergne Volcanoes, the Ardèche Gorges, the Vercors plateau, the Rhône Valley, the Provençal Drôme… Between cities and mountains, volcanoes and vineyards, and natural parks, the region provides an extensive range of activities.
An outstanding network of protected natural areas
10 regional nature parks and 2 national parks (Vanoise & Écrins).
A world-class hiking network
With 39,000 kilometers of marked trails to explore and iconic routes such as the Tour du Mont-Blanc, the Way of Saint James and the Stevenson Trail, the region is a world-class destination for hiking.
A multi-activity offering across all seasons
2,700 km of cycling routes and greenways, including 580 km of EuroVelo itineraries. 8 major mountain biking routes including the GTMC, the Grande Traversée de l'Ardèche and the Grande Traversée du Vercors. 17 cycling routes and greenways including the ViaRhôna, the Via Allier, the Voie Bleue, the Belle Via, the Dolce Via… and countless other activities such as paragliding, canyoning, climbing, caving, kayaking and skiing in winter.
Optimal international accessibility
Lyon-Saint Exupéry is a major European hub with direct connections from across Europe, complemented by Geneva airport and an extensive TGV network providing fast access from major European cities.
A strong gastronomic and cultural identity
The region enjoys a powerful image thanks to Lyon (the world capital of gastronomy), Auvergne cheeses, and the wines of the Rhône and Savoie, making it possible to build stays that combine nature with the art of living.
A true four-season destination
Auvergne-Rhône-Alpes can be programmed year-round: skiing and snowshoeing in winter, hiking and cycling in spring, summer and autumn, and white-water sports from spring onwards.
Contact
Contact for tour operators :
Corinne Renard
Tel : +33 (0)7 86 51 83 75
Mail : c.renard@auvergnerhonealpes-tourisme.com
Contact for exhibitors:
Caroline Chouvy
Tel : +33 (0)6 08 85 71 43
Mail : c.chouvy@auvergnerhonealpes-tourisme.com