GREENFRANCE, du lundi 12 au jeudi 15 octobre 2026

7ème édition de GREENFRANCE, l’unique rencontre professionnelle du tourisme de nature et d’aventure en France !

Tous les deux ans, GREENFRANCE réunit en Auvergne-Rhône-Alpes et ce durant quatre jours, des acteurs régionaux du tourisme de nature et d’aventure et des tour-opérateurs français et internationaux 

Objectifs : séduire et inciter les acheteurs nationaux et internationaux à programmer la région Auvergne-Rhône-Alpes en leur révélant l’étendue et la qualité de son offre pleine nature

Ce rendez-vous rassemble dans un même lieu une vingtaine d’exposants, acteurs du tourisme de pleine nature et une vingtaine de tour-opérateurs spécialisés.

Prestataires d’activités de pleine nature, hébergeurs, destinations, organismes de promotion touristique, agences réceptives…peuvent faire découvrir leurs offres et expériences, au cœur de territoires exceptionnels, en phase avec une demande croissante pour le slow tourisme, la découverte du patrimoine, des produits locaux et des expériences authentiques dont Auvergne-Rhône-Alpes est si riche.

En complément de la journée de rendez-vous d’affaires, GREENFRANCE donne l’opportunité aux acheteurs français et internationaux de découvrir et tester des activités vélos et randonnée grâce aux séjours de découverte proposées par les destinations partenaires en amont du workshop.

Valoriser toute la diversité de l’offre pleine nature régionale auprès des professionnels internationaux, c’est le pari de GREENFRANCE organisé par Auvergne-Rhône-Alpes Tourisme. Un rendez-vous au format original qui s’est inscrit, au fil du temps, comme un incontournable pour les acteurs de la filière.

Chiffres clés de l’édition 2024 :

• 1 journée de rencontres professionnelles
• 22 sociétés exposantes de la région Auvergne-Rhône-Alpes
• 21 acheteurs et prescripteurs internationaux
• 10 pays représentés
• 460 rendez-vous d’affaires
• 3 programmes d’éductours au départ d’Annecy avec découverte à vélo par les tour-opérateurs du Parc naturel régional des Bauges, de la Drôme Provençale, et de l’Ardèche

Le déroulé :

La prochaine édition de GREENFRANCE aura lieu du lundi 12 au jeudi 15 octobre. Elle se déroulera en deux temps.

• Du 12 au 14 octobre : trois jours d’éductours pour découvrir une partie de l’offre vélos/randos de la région Auvergne-Rhône–Alpes avec des soirées de partages et d’échanges.
• Le Jeudi 15 octobre : le Workshop, une journée de rendez-vous d’affaires dédiée aux échanges entre tour-opérateurs français et internationaux spécialistes du tourisme de pleine nature et prestataires régionaux d’activités de pleine nature, hébergeurs, organismes de promotion touristique, agences réceptives…afin de développer de nouvelles opportunités commerciales

Les inscriptions acheteurs et exposants sont ouvertes !

• Côté exposant : Peuvent s’inscrire tous les prestataires de la région Auvergne-Rhône-Alpes, proposant une offre commerciale (hôtels, villages vacances, campings, groupements d’hébergeurs, agences réceptives, prestataires d’activités, destinations…) répondant à la demande internationale et disposant de supports en langues étrangères.

Si vous êtes intéressé.e, prenez contact avec Caroline CHOUVY afin d’échanger sur les modalités

•  Côtés invités : Vous êtes un acheteur de séjours et/ ou distributeur de l’offre outdoor en France et en Europe : nous vous invitons à venir à la découverte de l’offre régionale pour développer votre business et trouver de quoi surprendre vos clients.

Si vous êtes intéressé.e, prenez contact avec Corinne RENARD afin d’échanger sur les modalités.

PRESCRIPTEURS INSCRITS

• Pays-Bas
  BOAT BIKE TOURS – https://www.boatbiketours.com/
  Boat Bike Tours, based in Amsterdam, is currently the world’s leading tour operator for boat and cycling vacations. We organize more than 75 tours in 18 countries, with a fleet of around 60 carefully selected passenger ships. During a week-long journey, guests cycle through stunning landscapes, charming towns, and scenic countryside while the ship – the floating hotel – follows the route along rivers, canals, or coastlines. Each evening, after their cycling tour, guests return to the same cozy cabin, but wake up the next morning in a new destination. We currently develop, and plan to operate in 2027, a cycling cruise along the Rhône and ViaRhona between Lyon and Arles.

• Allemagne 
  DIE LANDPARTIE AND VOYAGE TERRA NATURA – https://www.dielandpartie.de/ & https://www.voyagesterranatura.com/voyages/
  Voyages Terra Natura Inc. (Canada) acts as our international development and operations partner, supporting product design, logistics, and on-the-ground coordination for long-haul and cross-market programs, ensuring consistent quality standards across destinations. Our clients are affluent, experience-driven travelers seeking immersive, sustainable, and well-organized journeys with a high level of comfort and personalized service.
  We are based in Oldenburg (Germany) and Québec (Canada), serving primarily the German-speaking European market. France represents one of our key destinations, where we currently operate multiple successful programs in regions such as Alsace, Burgundy, Provence, Champagne, and the Loire Valley. While we have not yet developed a dedicated program in Auvergne-Rhône-Alpes, this is mainly due to strategic portfolio phasing and limited development capacity in recent seasons—not due to lack of interest.
  On the contrary, we see strong potential in the region for our target clientele, particularly in combining: high-quality hiking and cycling routes – lesser-known, authentic landscapes
  gastronomy and local producers – sustainable and nature-based experiences
  These elements align perfectly with our product philosophy and current developmentstrategy. We currently send approximately 150 to 250 clients per year to France, with clear potential for growth through the development of new regions such as Auvergne-Rhône-Alpes. We are actively looking to expand our French portfolio with distinctive destinations that offer both authenticity and strong experiential value, and we believe this region could become a key component of our future programs.

• Italie 
  BIKEPLUS – https://bikesplus.travel/
  Since 1972, we organize guided group bike tours and self-guided adventures. We are a local outfitter for bike, van and equipment rentals services for groups, multi-day rides and tour operators. From small to large groups, for tour operators, clubs, or groups of friends, organizing a multi-day cycling or walking tour, charity ride, corporate or incentive event, we offer a great level of local support in Italy and Europe.
  We manage tours in Auvergne‑Rhône‑Alpes for a customer of us, more specifically from Haute Savoie to Lyon, and one in Ardeche. We resell self guided tours in Haute Savoie from a French tour operator. These are regular departure that repeats every year. Then we organized multiple other long distance tours for other tour operators that passed through your region. Examples are a ride along the Rhone to the Rhein, a 12 day ride though most of the Tour de France famous Col in the Alps. Lyon to Lubljana across the Alps.
  Averagely, we send around 300 people per year to France

• Espagne
  RUTAS PANGEA – https://www.rutaspangea.com/fr/
  We are Rutas Pangea, a Spain-based travel company specialized in cycling holidays, offering both guided group tours and self-guided bike trips. Our main focus is on creating authentic travel experiences that combine cycling, culture, gastronomy and heritage, with a strong emphasis on accessibility, community and local discovery. Our core customers are active travellers aged roughly 40 to 65, with medium-to-high purchasing power, who are looking for meaningful and well-organised cycling experiences. The company is based in Madrid, Spain.
  Regarding Auvergne-Rhône-Alpes, we already programme trips in the region. As for France overall, we currently send approximately 100 passengers per year.

• Slovénie
  GO BIKE TRAVEL – https://gobiketravel.com/trips/
  GO BIKE TRAVEL is a Slovenia‑based cycling tour operator specializing in guided and self‑guided road and gravel cycling holidays across Europe. Our primary target customers are international leisure cyclists looking for high‑quality, well‑organized, and destination‑focused cycling experiences.
  We have been programming and operating cycling trips in the Auvergne‑Rhône‑Alpes region since 2016, as it is one of our key destinations for mountain and road cycling.
  In 2026, we expect to bring approximately 130 cycling guests (pax) to France.
  
  France
  ABICYCLETTE VOYAGES – https://www.abicyclette-voyages.com/
  Abicyclette Voyages is specialized in biking trips (mainly self guided trips) . We product all our trips in France. We welcome about 3000 clients each year in France. We already have some trips in AURA but would like ideas to offer new trips.

• Grande-Bretagne
  WALKER’S BRITAIN & EUROPE (part of the World Expeditions Travel Group) – https://www.walkersbritain.co.uk/
  Walkers’ Britain & Europe (and sister brand UTracks) are specialist active travel brands within the World Expeditions Travel Group, focused on self-guided and guided walking and cycling holidays across the UK and Europe. Walkers’ is known for its expertise on iconic long-distance trails in the UK and independent walking journeys throughout Europe supported by detailed route information (digital), luggage transfers and local logistics. Together, the brands help travellers explore at their own pace through immersive, trail-based experiences backed by expert planning and support.Walkers’ Britain operates 39 tours in France, with 3 routes inAuvergne-Rhone-Alpes
  – Stevenson’s Trail
  – Hiking in the Ecrins National Park
  – Tour du Mont BlancTotal number of pax to France per year for WB and UTracks is around 600.

• Grande-Bretagne
  CYCLE BREAKS – https://www.cyclebreaks.com/
  Cycle breaks has been offering gentle self-guided leisure cycling holidays in England and Western Europe since 1991. Our target markets are couples & groups of friends, typically aged between 50 & 75, living in the UK, North America, Australia & New Zealand. Volumes vary year on year but we send between 40-80 pax to France each year. A the moment, we do not have any itineraries in the Auvergne-Rhône-Alpes.

• Danemark
  FRANSK FERIEFORMIDLING – http://www.fransk-ferieformidling.dk/,
  Fransk Ferieformidling offers authentic and slow travel experiences in France and selected European destinations for both groups and individual travellers. The company is specialised in holiday homes in France, river boating holidays in Europe and cycling and hiking holidays in France.
  We have around 1200 clients going to France

• Danemark
  GREEN ACTIVE TOURS – https://www.greenactivetours.dk/ 
  Green Active Tours focus on individual selfguided hiking and biking holidays.
  Currently we offer no tours in France as I prefer to have experienced the area myself, before promoting it. Therefore a fam trip like is quite interesting.

• Roumanie
  CARPATBIKE – https://www.carpatbike.ro/
  CarpatBike is a Romanian cycling tour operator based near Ploiești, Romania. We specialise in guided and self-guided bike tours and bike rentals across Romania’s most scenic regions — the Carpathian foothills, Transylvania, Bucovina, and the Danube Delta area. Our target customers are active travellers from Western Europe and North America, ranging from leisure cyclists to more experienced riders seeking authentic, off-the-beaten-path experiences.
  We do not currently programme trips to Auvergne-Rhône-Alpes. France has not been part of our outbound portfolio to date — however, we are actively expanding into European outbound cycling destinations, and France is a natural next step. Romanian travellers show strong and growing interest in France as a cycling destination, and we see clear potential to build a dedicated programme for this market.
  In terms of France overall, we are at the very beginning of this development — our current outbound volume to France is limited, but our goal through this FAM trip is precisely to build the knowledge and partnerships needed to launch a credible programme and grow to a consistent flow of Romanian cyclists within the next 1–2 seasons.
  
  Pologne
  NO LIMITS BY ITAKA – www.itaka.pl/no-limits/
  The “NO LIMITS” brand represents our belief that there are boundless opportunities to spend active holidays => summer and winter.
  Whether you ski (www.itaka.pl/narty/) and go walking, riding a bike, do extreme sports, go on sightseeing tours or expeditions, take culinary tours–or make photo stories – sky is the limit!
  The key is to be active and keep fit